A popular and large soft drink company has come out with a scheme in partnership with the Hindi movie, Dhoom2. The scheme is simple, if you take 2 500ml bottles, then the wrappers for both bottles allow you one poster for the movie. Simple, right ? And how would you expect this to be implemented ? You go buy 2 bottles, and from the place where you buy them, you expect to be able to get the poster from the same place, and not from some vague place far away.
Well, my experience has been contrary to this. I had gone with some friends to a mall in Noida called Shoprix. In the food court, we got 2 such bottles from the Domino’s Pizza stall, and thought that such a poster would be good to take since people are always interested in such poster. So we appraoched the particular stall from which we had bought the bottles, and to no surprise, they declined any knowledge and responsibility of the matter. It was something like, we just sell the stuff, but if you need to get such things, you should contact the cold drink company. This is just great - they are willing to sell the stuff (and I am sure that they are not doing this out of charity, but making a nice margin on this), but not willing to answer queries or anything else that comes out of the stuff that they sell. Not a good experience, and just shows how far India has to go in terms of respecting the needs and wants of a customer, as well as being resposible for what you sell.