Looking to buy a Mutual Fund ? Most investors into Mutual Funds buy on the basis of recommendations from friends, from the broker / agent, or from some research. But if you want to buy a Mutual Fund, there are a lot of variables such as
- the industry into which the fund is investing,
- the aggressive / cautious nature of the Fund,
- the past history of the Fund Manager,
- the level of customer service orientation of the fund house
In a lot of cases, people overlook such information and then later are not happy with the performance of the Mutual Fund (for example, they bought an aggressive Fund that is more risky, and were shocked when it fell more than a cautious fund at the time of a crash).
There is a link on Economic Times that seeks to explain some of these concepts:

It is important to be well informed before you invest in a mutual fund on the premise that the fund will deliver. And when it comes to a fund in which you have already invested, it is even more crucial to be well up on numbers and facts. Sectoral allocation is also important. Excessive exposure to one sector can mar the returns if the sector underperforms. It is also important to compare the stock exposure norms and sectoral allocation over a sustained period of time. This gives you an idea as to how the funds have been deployed and the risk associated with such portfolio diversification.
Two key ratios you must keep in mind are portfolio-turnover ratio and expense ratio.
Portfolio-turnover ratio is a measure of churning the fund has undergone while the expense ratio tells us about the cost of managing the funds.
Higher portfolio turnover is seen in opportunities fund and in more actively-managed fund. Value funds are expected to show a low-portfolio turnover.

Read the whole article, and search for more information regarding such investments. Even though learning about Mutual Funds and their details could take some more time, it is worthwhile since you should make your investment when you are an informed investor. This will also help you to make decisions about investment or withdrawal in a better manner, and make you more money overall.

http://economictimes.indiatimes.com/quickiearticleshow/3279973.cms